Brand guidelines
Unleash, on paper.
How the mark, the colors, and the type fit together. For partners, press, and anyone making something with our name on it.
Logo
A U with a raised stem.
The monogram is a single geometric U: two stems and a half-ring, with the right stem rising above the left. It reads as a letterform first and a rising line second. One color at a time, no effects.
- Minimum clear space around the mark equals the width of one stem.
- Ink on white, white on Ink. Volt only for the mark on dark backgrounds, never on white.
- Don't outline, rotate, skew, or add a drop shadow. Don't put it in a circle.
Color
Black, white, and one signal.
Ink and white carry the interface. Volt is a signal: a dot, a chart line, a button on a dark surface. If more than a few percent of a layout is Volt, it's too much.
Ink
#0D0D0D
Paper
#FFFFFF
Paper 2
#F5F5F4
Muted
#6E6E73
Volt
#D4F53C
Art
Gradient tiles, not stock photos.
Where another company would use photography, we use slow-moving gradient fields. Six palettes. Always behind a rounded corner, usually with white type on top.
volt
sky
mint
dusk
ember
ink
Type
One typeface. Inter.
Medium weight for headlines with tight tracking. Regular for body. No display faces, no italics for effect.
Display
Headlines. Weight 500, tracking -0.035em, line-height 1.02.
Own it.
Heading
Section titles. Weight 500, tracking -0.03em.
Four reasons people say yes.
Body
Everything you read. 16 to 17px, line-height 1.6, muted gray.
Trained from zero, paid without a cap, and first in line when we become a brokerage.
Label
Eyebrows and metadata. 13px, weight 500, muted.
Now recruiting the founding class
Voice
How we talk.
We say
- Short sentences. Real numbers.
- “Commission-only” before “uncapped.”
- What it costs, then what it pays.
- “We just launched” as a fact, not an apology.
We don't say
- Six figures in six months.
- Unlock, elevate, empower, journey.
- Anything about a car we don't own.
- Exclamation points.